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3 Ways to Generate Local Sales Online
Being online is critical for getting local business. Most people think the internet is just a way to target worldwide customers, but it can also be used effectively for local business.
So how do you generate area specific customers from using the net? There are a few methods that work. Here are three of the best:
#1) Google local
Local.google.com is essentially an “area specific” search engine. When somebody uses it, they just type in the business you are looking for, such as “grocery stores.” Then the map will pinpoint the grocery stores in their area.
You don’t even need a website to appear here. As long as Google knows about your business, you will appear on the map. Google will also list your address and phone number.
How many people use Google local?
More than fifty million people do so every month. Therefore, it’s easy to see why this would be a good place to target.
The smaller search engines like Bing and Yahoo have their own version as well. It would be a good idea to get listed with them as well. However, Google is the most important, because the vast majority of people use it for local searches.
#2) SEO
Despite the fact that Google local is so popular, tons of people continue using Google.com for their local searches. For this reason, you will want to do an SEO campaign as well, targeting only area specific keywords. For instance, if you are a plumber living in Dallas, you would probably want to rank #1 for “Dallas TX plumbers.”
How do you get to the #1 spot?
You will need links pointing to you website. The more links you have, the better. Not all links are created equal.
There are basically two kinds of links: one way and reciprocal. Reciprocal links are where you agree with somebody else to link to their site, as long as they link to yours. This used to be very effective, but that is no longer the case.
Why are one way links the best?
This is because Google knows if another website links to yours without getting anything in return, your site must be quality.
Where should you get one way links?
Article, directory, forum and blog links are among the best out there. For many terms, focusing exclusively on these sites will get you ranked.
#3) PPC advertising
Pay per click campaigns allow you to geo-target you campaigns. This allows you to specify which locations you want to show up for.
For instance, if you target the geo-target the keyword “used kayaks” to only Maine, you will only appear when people in Maine search for that term. If somebody from California types in the same keyword, you won’t appear. In other words, even though it doesn’t have the word “Maine” in the keyword, you will still only appear when local people search for it.
The bottom line is, if you aren’t using the internet to generate local sales, you could be losing a lot of money. Hopefully these three tips will help you get started.
5 Tips for your Online Marketing Strategy
Online marketing is an incredibly strong tool that nearly every company can benefit from. Online marketing will help you to reach consumers that you would be unable to reach through normal marketing means. It can help you to increase your image, increase the interest in your company, and increase the traffic to your company.
With that being said, online marketing is more than a web ad and an email to a database. Online marketing covers multiple venues and tactics, spanning across the web to provide you with a winning strategy. If you want to have successful online marketing you need to plan out this online marketing strategy.
These five tips will help you to plan out your own strategy. They will help to bring together a cohesive marketing strategy that will be as efficient and effective as possible.
Speak Clearly
You need to make sure that your online marketing tactics speak clearly and concisely. You need to effectively communicate your message to the masses; this means that they can easily understand the message that you are trying to get across. Think about what you are trying to say to your audience and say that in the clearest way possible.
Know your Target
You need to make sure that you understand everything that there is to know about your target market. You want to know how they operate to understand exactly how to market to them. If you do not know your target, you will not be able to effectively reach them with your marketing strategy.
Know your Options
Every good marketing strategy will completely exhaust available marketing options. You need to know your various options, and need to work to understand which of these various options will work for your company.
Work Cohesively
A marketing strategy needs to execute materials that are cohesive. Cohesive marketing tactics will help to create a campaign, making your Internet marketing as effective as possible. Keep the same tone in your writing style and the same design style to create a cohesive look.
Follow Up
In the end, you need to make sure that your online marketing efforts were successful. You need to follow up with your strategy, analyzing your tactics and methods after the marketing campaign is carried out. This will help you to understand whether or not you need to tweak, change, or completely end your online marketing campaign.
These tips make it easy for you to plan out all of the intricate details of your online marketing strategy. They will help you to understand how to speak to your audience, how to narrow in on your audience, and how to bring together an entire strategy. This cohesive campaign and strategy will help to keep your business on track as it reaps the benefits of online marketing.
7 Tips On Niche Marketing Video
If you want to explode the traffic you get to your niche marketing website by using a niche marketing video, you'll have the best results if you follow a few simple steps. Failing to do so can result in a lot more work, time and a lot less revenue.
1. Take some time in the brainstorming stage to figure out just want you want to make a video about. Ideally it will be about some problem that a lot of people in your niche need help with. Once you've got the idea figured out, narrow down a list of highly targeted, highly searched keywords relevant to that topic.
2. Next you'll want to come up with a script or outline of the exact points you're going to cover in your video. By having an outline it can make your thoughts, and words, run smoother which will make a more enjoyable experience for your viewers.
3. Keep the video short and to the point. Don't let your thoughts meander. Stay on topic. Also, don't give out too much information, leave something for them to want to visit your website or buy your product.
4. Make sure your visitors can see and hear the video, it won't do you any good if the audio, video or voice over is hard to see, hear or understand.
5. When uploading your video to YouTube or other video directories, take time to write up a compelling description. Make sure the title of your video has one keyword in it, at least. Also include keywords in your description and tags. These things may not be read by your viewers but the search engines will read them and use them to determine where your video belongs.
Make sure that your description is interesting. Don't make it the boring "this video is about... blah blah blah". Intrigue your viewers, keep them interested and guessing. Make it something that they will remember.
6. Get more results from less work, submit your video to more than one video directory, or better yet, submit it to a service that will syndicate it all over the web for you, all on autopilot.
7. Make sure that your video clearly provides the answer to some burning question or concern that the people in your niche might have. Make it something that is common, something that a lot of people struggle with. Giving someone an answer to their problem will go such a long way in establishing your credibility with your viewers who will come to look at you as an expert.
Making a niche marketing video is actually a lot easier than you may have thought but the benefits can pay of in a huge way. All you need to do is get some simple tools, invest some time and effort and you can get a lot of free, and very targeted, visitors to your website. There is a lot of hype online but when it comes to using videos to market your business, it really can be the wave of the future... take a ride!