Introduction
to 2 Cent Tube Clicks
In this specific video, you will be given a quick overview of 2 Cent
Tube Clicks as well as the tools that you are going to need to
implement what you will learn in this video course.
How
to Create Your First Campaign
Learn how to create your very first campaign in this video! The steps
are simple and easy enough so that
How
to Link Your YouTube Channel to Your Adwords Account
I’ll show you in this video how to link your YouTube Channel to your
Adwords account. By doing so, you’ll be able to access additional
statistics about your video like engagement and remarketing statistics
and other helpful information as well.
How
to Setup Targeting Groups
Using a targeting group can be very helpful as they give you the best
possible ad exposure. I’ll walk you through the process of setting up
targeting groups in this video.
Using
Negative Targets
Negative targeting allows you to exclude particular topics, interests
and more from your campaigns. In this video I’ll show you
easy-to-follow steps on how this is done.
Types
of Video Formats
I’ll talk about the types of video formats in AdWords, how does each
format work, how you will be charged and most importantly, when should
you be using a certain format.
Using
Call-To-Action Overlays
I’ll reveal in this video how to use Call-To-Action Overlays. With
this, you can create overlays for videos on YouTube. You can use the
overlay to share more information about your video or to promote your
channel, other videos or other websites.
How
to Use The Estimation Tool
The estimation tool compares your campaign budget with your targeting
options and other settings and provides you an estimate of the daily
performance. I’ll show you how you can effectively use the estimation
tool in this video.
How
to Copy Campaigns, Ads & Targeting Groups
There’s no need to recreate everything in situations like when you want
to test a new campaign, or you want to use a targeting group from one
of your previous campaigns onto a new one. I’ll demonstrate in this
video how you can copy campaigns, ads and also targeting groups.
How
to Apply Content Label Exclusions
AdWords are like labels for videos. You can use negative targeting
features to exclude any of these labels from your campaigns so that
your ads appear in appropriate videos. I’ll walk you through the
process of applying content label exclusions in this video.
How
to Measure Ad Performance
Here I’ll talk about how you can the metrics for the performance of
your ads and how you can keep an eye on your ad’s performance on
YouTube.
How
to Generate Reports
You’ll be needing reports to know what’s going on with your ads and
which is the best action to take next. In this video I’ll be walking
you through the process of generating reports.
How
to Generate Placement Reports
You’ll be able to view placement reports for your campaigns a few days
after it has started. Here I’ll provide an easy-to-follow, step-by-step
procedure on how this is done.
Understanding
Tabs & Segmentation Filters
You can review the performance of your ads per format and preview them
in the Ads tab. Learn more about the Ads tab and the segmentation
filters in this video.
Tips
For Optimizing Your Video Ad Campaign
I’ll reveal tips that you may not have considered yet on how to
optimize your video campaign. These are very crucial as these will
further improve your conversion rate.
How
To Use Remarketing
With remarketing, you can create highly specific lists based on
viewer’s activity. I’ll show you in this video, I’ll show you how to
use remarketing and discuss how it can be beneficial to your business.
How
To Setup Your Payment Method
You pay for the AdWords service via a payment method. I’ll be walking
you through the process of setting up a payment method in this video,
and the steps are simple and easy enough for anyone to follow and
complete!
How
To Update Your Billing Information
The Billing Pages are where you manage your billing and pay for the
advertising. Here I’ll demonstrate how easy and simple it is to update
your billing information.
Conclusion
Here I’ll be providing a recap of what has been discussed so far, and
how all of these can benefit you and your business!