UPDATE: I have affiliates with EPCs of...
REFUNDS - Better yet, I've only issued 2 refunds, which is essentially ZERO refunds when you consider the facts!:
* One of these was a simple duplicate purchase: Click HERE to see email from customer
* The other was a guy who said he was moved to buy due to the sales copy, only to realize he was no longer building sites and did not need the forms. In short, I think he was saying he was scared into buying! If that's what it takes for folks to get their sites in order, so be it. We can make good money delivering real value: Click HERE to see email from customer
As a WSO, Version 1 ($7-$12.95 dimesale, $9.95 OTO):
* converted at 59%
* produced $6.87/visitor
* paid nearly $20,000 to affiliates
PROOF HERE: WSO stats & sample testimonial
As a Private Offer for ONE Affiliate, Version 2 ($17, $9.95 OTO):
* added over 260 new customers (some of whom had ALREADY seen Version 1)
* had the OTO converting at 50%
* paid over $2,580 to that one affiliate
PROOF HERE: Private offer proving 50% OTO conversion
NOW, we've improved it yet again ($27, $9.95 OTO) for a short time before migrating to webinars at $97 or MORE!
Last chance to protect websites before March 2012 NEW FTC guidelines.
Google's getting their forms in order, shouldn't we?
Here are some additional bullet points, one-liners, and nuggets to consider:
A few things to keep in mind(these bullet points are the closest I'll come to having a "swipe" file - offer is already as "ever-green" and "all-purpose" as it possibly could be anyway...):
1. Google's new policies take effect March 1. Are your subscribers getting their act together as well?
2. FTC rolls out new red tape in March too. Is it a coincidence Google's doing an overhaul? Doubt it. Will your folks be ready?
3. NOTE - I use a specific FTC Compliance page... so ANYONE (opposing attorneys, the feds, etc.) can VERY QUICKLY see I'm hitting them head on and "playing by the rules," so we're hardly dodging FTC guidelines if we have an entire Legal Form dedicated to govt. disclosures and disclaimers.
PLUS - we can always adapt this page as new rules are imposed... so we don't end up with 17 different FTC pages over time!
4. BTW - did you notice how Google is putting great emphasis on their legal docs actually being readable? So that users can actually understand them? I've long been an advocate of "plain language drafting." From day 1, my Website Legal Forms have been "plain language," almost conversational. The big-name marketer I'm working with next commented on how he could actually understand what he was reading... and how it took him a few minutes to realize he was reading legal docs!!!
The LAST thing we'd want is to have jacked up legal jargon on our sites and some ruthless attorney says "Yeah, Mr. & Mrs. website owner, it's nice that you had legal forms on your website... the only problem is nobody could read them, let alone understand them. So, long story short, you really haven't provided ample notice after all!" Lawyers are NOT the most savory bunch - don't put it past them!
5. In addition to my FTC page, I added a "Social Media Disclosure." I'm the only one I know of to do this, but I suspect you'll see more caution being advised in the future. With Facebook trust dropping, lawsuits mounting, and crazy stuff happening via social media (Some coach posts nude photo & gets fired, people committing suicide/homicide, etc.), I think it's only wise to encourage people to do what they already should be doing - using common sense and discretion when sharing minute details about their lives.
The last thing I want is for some guy to access some social media channel from one of my sites and do something ignorant that costs him dearly. I know enough about attorneys to know they can lodge a claim against you quicker than you can take your next breath. There's little risk in disclosing and disclaiming, since nobody reads that stuff anyway....
>> Google's going to great lengths to revamp all their privacy policies and forms and get their act together - what makes us think we're immune???
>> The FTC has never had a problem getting frisky in the past... do you have any doubts that new land mines for people to fumble over will only make their job easier (and put bullseyes on more peoples' backs)?
>> Don't think this stuff matter? A customer of mine wrote for advice b/c she's being sued for $30,000 (unless she pays money as "settlement") because her auto-blog lifted copyrighted content! Could a simple DMCA notice have saved her the pain? This IS real life...
ALSO - March is not only significant b/c of Google changes and new FTC guidelines, but March is also when we aim to launch these Website Legal Forms at a much higher price... so I quite honestly have no idea when/if the JV Zoo offer will be closed out when the high-dollar launch triggers (some of this is up to my pair of JV partners - they are the marketing experts and I defer to them on these judgments). Just wanted you to know it's not some bogus marketing hype or scarcity nonsense - I literally sent a skype request to go forward with the JV Zoo launch to ensure it would not conflict with what they are working on... and I got the green light (for now)!
I wish you the best with your promotion of this much-needed product and look forward to you helping those who look to you for guidance in their online endeavors.
They'll find great peace of mind simply plugging these forms into place and going on with their business without the nagging concern that they're gonna get the hammer dropped by the feds, sued by an angry web visitor, or banned by Google or Clickbank for failure to comply.
Take care & let me know if I can help,